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Don’t be fooled by your Average Order Value! Get actionable insights by revealing your transaction value distribution.
While AOV is a useful metric to monitor performance, at best it is very limited in informing data-driven decisions and at worst, it can be plain misleading. Can Ozcer shows you how to build a simple histogram to get to valuable insights using your transactional data with step by step instructions for GA4.
Can Ozcer
May 21, 2023
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